Hi, I'm Afreen
10+ years building and scaling products at Scapia, CheQ, Swiggy, and Instamart. Currently exploring AI-powered products and tools.
See Past Work
Work
Key Projects So Far
product
0->1 acquisition for Swiggy Instamart
Scaled from 10K to 300K daily orders by building acquisition & merchandising products. Also led development of unified Swiggy Search, integrating restaurant & grocery search into a single experience
product
Scapia Visas platform
Led 0→1 platform building of the digital visa application experience for Scapia card holders & CRM for timely fulfillment for Scapia agents for e-visas like UAE visa & sticker visa like Japan visa
product
CheQ's fastest credit card bill detection
Owned product strategy for 1Mn+ users’ credit insights platform & leveraged billing cycle intelligence to design the fastest bill fetch flow within six months of the app's launch
Vitalyze for tracking lab reports
health tracking webapp
Built on GCP + Firebase using Antigravity, for those who want to track their biomarkers over time with a single PDF upload to scan, standardize and store blood lab reports from across labs & years.
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